To Love and Cherish
Find classic pieces and add elegance to every outfit.
Only at Blue Nile
When it comes to celebrations we strive to make your experience as brilliant as our jewelry with the perfect pieces for every occasion.
Meet our personal jewelers, explore bestselling styles, pick up an online order, arrange to preview something from our online collection and so much more.
Book a fun and interactive appointment with a diamond expert and get up-close views of diamond and jewelery options from the comfort of your own home.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Expert Guidance
The original online jeweler since 1999.
Inspiring Assortment
The perfect pieces for every occasion.
Handcrafted for You
Every item we send comes in our signature Blue Nile packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report. Loose diamonds are presented in a velvet lined diamond case that securely holds the stone.
Be Part of Something Brilliant
Follow us on Instagram for gorgeous engagement rings and wedding bands, real life proposals, and dreamy wedding day inspiration. Be sure to tag us in your Blue Nile jewelry pics @bluenilediamond for a chance to be featured.
